What is a Backlink?

Backlinks are links that link to other websites. Backlinks can also be called “inbound” or “incoming” links. SEO is dependent on backlinks.

Why are backlinks so important?

SEO backlinks are particularly valuable because they can be used to “vote in confidence” between sites.

Backlinks to your website signal search engines that other sites have vouched for it. Search engines can determine if multiple websites link to the same website or webpage, which will make it worth ranking for in a SERP. These backlinks can improve a site’s search visibility and ranking.

Earning and giving backlinks

Earning backlinks is an essential component of off-site SEO. Link building or link earning is the process of obtaining these backlinks.

Some backlinks are more valuable than others. Buy permanent backlinks that are followed from trusted, popular and high-authority websites are the best to earn. However, backlinks that are not from trustworthy, spammy, or potentially fraudulent sites are more desirable. It doesn’t matter if a link has been followed (i.e. It doesn’t matter if a link is followed (i.e. Your brand can be given a boost by being mentioned on quality websites.

Links you make to other sites are also worth different amounts. Backlinks earned from some sites may be more valuable than others. When linking out to an external site, the choices you make regarding the page from which you link (its page authority, content, search engine accessibility, and so on) the anchor text you use, whether you choose to follow or nofollow the link, and any other meta tags associated with the linking page can have a heavy impact on the value you confer.

Competitive backlink research

Earning backlinks can take time. Link building can be difficult for new sites and those looking to expand their keyword reach. Competitive backlink research is a great way to find out about their link building efforts. A backlink tool like Link Explorer can help uncover these links to target those domains in your link building campaigns.