Gambling Ads Make UK Citizens Play at Casinos
UKGC Says Gambling Advertising Tempts People to Gamble
According to the recent survey conducted by Great Britain’s regulatory body, casino and betting advertising often pushes people for gambling.
The impact of casino ads on people is frequently discussed in many casino news articles. For example, here you can read several interesting surveys – https://logincasino.org/news/sort/casino. The latest statistical data for the UK Gambling Commission proves this fact by real figures. Let’s consider what has been revealed during the study.
Ads are shown to the majority of the Brits via TV
The poll has shown that gambling ads aren’t so harmless as they may seem at the beginning. It has been revealed that six out of ten Great Britain’s citizens see such advertising on television and while they are scrolling their news feeds on social media. Moreover, they stumble upon such ads at least once a week. In addition to this, the younger generation is more exposed to online gambling advertising as it is more interested in spending time on the Internet.
It is only a few figures that the research provides. In general, the advertising market is growing in the United Kingdom, giving more opportunities to businesses, and the gambling business isn’t an exception. It was calculated that net advertising expenses reached twenty-two billion pounds in 2019. It means that this year, the rate will be even bigger. Google and Facebook, as main promotion platforms, experienced an increase in ads during the COVID-19 pandemic. It has also awaked more people’s interest in browsing the web and using computers and smartphones for these purposes.
To protect the country’s citizens from the damage that the gambling industry may cause, the Betting and Gaming Council prohibited gambling ads on television and radio during the lockdown. Also, some special measures were taken to protect minors from seeing such promotional materials.
However, as the poll with six thousand participants shows, casino players have been stimulated by advertising to deposit at casinos. Eighty-three percent of the poll participants have confirmed that they often see gambling-related ads. TV is the main source of such information – seventy-six percent of respondents see it there. Social media has 49%. One out of six respondents follows such companies on social media. Various applications, especially gaming ones, showed adverts to 48%, websites – to 56%. According to respondents, forty-five percent of ads are available via live streaming websites. Advertising can also be seen from billboards – fifty-six percent. Radio has 41%, newspapers – 45%. Some gambling adverts can be received by people via email or even as push notifications.
The poll also showed that the British men aged 25-34 and 45+ see advertising more often than other groups. Ninety and ninety-one percent of respondents have confirmed that they do so. In addition to this, those people who gamble regularly see ads more often.
During the research, types of advertising were categorized into traditional, online, and sponsoring. It has been revealed that twenty-five percent of UK citizens see digital ads more than once a week. Traditional adverts have an even higher rate – thirty-six percent. Thirty-four percent of the poll participants see sponsorships more than once a week. If to consider social media sites as a source of such information, according to https://logincasino.org/ and the poll, eleven percent of players interact with gambling ops on Facebook. The second place is divided between three platforms – Instagram, Twitter, and YouTube. Each of them has six percent. Three percent of people interact with companies via Snapchat, while 1% follows them on Twitch and TikTok.