4 Tips for Creating an Online Listing For Your Airbnb Property
If you have a rental property, then renting it out on an online rental platform is a great way to advertise. As of today, Airbnb is the most popular of these platforms, with an estimated 5 million users in the United States alone, and while it may seem simple to simply upload a photo of your property and start raking in money, the truth is that there’s a lot of competition out there.
You can’t rely on your property alone to ensure that you can attract renters. You’ll need to combine marketing skills, with business sense, and also inject a little charm. If you’re getting ready to create an online listing for your Airbnb property, then here’s what you need to know.
Visuals Matter
Even though you might have a great quality camera on your phone, nothing compares to what a professional photographer can do. If you hope for your listing to stand out, then you need to hire a professional to get the best possible angles that feature the highlights of your property. Perhaps you have a beautiful balcony or a hot tub. Take photos of your stand-out features! Statistics show that listings with at least 5 professional-quality photos are the most successful on this popular platform.
Create a Compelling Description
The description of your property will make a world of difference if you hope to stand out. Rather than haphazardly writing something, take the time to really reflect on what the original aspects of your property are. Besides the actual description, make sure that your headline and title are eye-catching.
This is where your inner marketer needs to come out, as there are plenty of listings out there with incredibly creative names that are sure to catch people’s eyes. Choose something that stands out and shows people your listing is one of a kind somehow.
Be Responsible
Once people reach out and start asking you about your property, make sure that you are as responsive as possible. Chances are they have probably written to several different properties, and the first person to reply to them is likely the one that they’ll choose. So don’t take too long when replying to their concerns.
This is especially important once you’ve rented to someone. Response time is a big factor in how high of a rating your visitors will leave you. And the higher your rating is, the more you appear on search results, and the closer you’ll be to being deemed a super host.
Be Honest
Make sure that you don’t exaggerate about any of the amenities, or flat-out lie. People depend on your listing to be transparent and honest, in order to get the best possible experience out of your property. Remember, this will also affect your rating, so don’t exaggerate too much when getting creative with your reception.
